When it comes to separating yourself from your competitors, unique packaging is one of the first things consumers notice. Certain elements in packaging design are timeless: unique brand messaging, earth-friendly materials, and functional design that meets safety and durability requirements.
But what’s going to set you apart in 2024? Do you have a new product launch that needs a display that’ll stop foot traffic? Maybe you’re ready to launch a trendy new wine?
These are some of the trends you’ll see successful companies adopting in the new year.
Smart Packaging
Smart packaging experienced significant growth and promise in 2023, and its potential applications are only expected to expand in 2024. How can smart packaging increase your sales? SourcePak can help improve brand identity, contribute to environmental goals, and improve user experience.
This new subset of enhancements involves different ways your packaging interacts with you as a company and the consumer. This looks like integrating smart technology and sensors that can provide valuable information about product quality, freshness, and storage conditions. Radio frequency identification (RFID) tags embedded in packaging enable businesses to track inventory, monitor supply chains, and prevent counterfeiting. Design add-ons like QR codes also let your customers know more about you as a company, your product, and even how to properly recycle the packaging itself!
Biodegradable and Compostable Materials
Nothing will shape your packaging choices in 2024 more than their environmentally friendly attributes. Why? A looming deadline to get right with the planet means that companies who care are doing everything possible to lighten their carbon footprint. Studies also show that the ultimate boss, the consumer, demands more planet-friendly packaging. A recent study revealed that 71% of consumers have chosen a product in the last six months based on its sustainability credentials!
Virtually every consumer good requires packaging of some sort. If even one element of a bespoke packaging design is biodegradable or compostable, it can make a positive impact. Look for more naked corrugated secondary packaging that forgoes laminates in favor of vegetable-based inks and recycling instructions. FSC-certified paper-based packaging from sustainably managed forests will also be more common as companies look for ways to reduce their impact on the earth and increase it with sustainability- savvy consumers.
Unique Shapes
First impressions matter; the right angles of packaging are stepping out of the spotlight in favor of unique and memorable shapes. Research has shown that in a crowded marketplace, having unique shapes for your packaging can help set your brand apart from the competition. Custom-shaped packaging creates visual interest and grabs consumers’ attention, making your product stand out on store shelves or online listings.
These distinctive shapes can evoke emotions, convey brand personality, and create a memorable consumer experience. Whether it’s an unconventional bottle design, a uniquely shaped box, or a distinctively contoured package, the shape becomes an integral part of your brand identity, helping differentiate your products from others in the market.
Saturated Colors
There’s no time to be a wallflower waiting to get noticed in a competitive landscape. Brands are embracing bold and vibrant hues to create eye-catching packaging that stands out on the shelves. This trend reflects a shift towards more visually striking and attention-grabbing designs. By using saturated colors in packaging print, brands can command consumers’ attention on crowded shelves.
Think saturated gem tones, bold color pairings, and retro color schemes.
Funky Cutouts
Funky cutouts and peek-a-boo windows are design elements that will attract more consumers in 2024. These features add a sense of playfulness, intrigue, and interaction to packaging, making it more engaging for consumers. Funky cutouts can take various shapes and forms, such as unique patterns or unconventional shapes.
They create visual interest and make the packaging visually appealing. On the other hand, Peek-a-boo windows offer glimpses of the product inside, enticing consumers to explore further. These windows can be strategically placed to reveal key features or highlight specific aspects of the product.
Let Us Help You Be the Next Big Thing in 2024
We use industry partnerships to provide clients with the best solutions for managing current and forecasted needs! Contact us today for a free consultation on how we can help launch your next successful rollout with customized packaging solutions and design services.
Recent Comments